Allbirds was once valued at&nbsp;<a href="https://www.forbes.com/sites/laurendebter/2021/11/03/allbirds-shares-soar-after-shoemaker-raises-over-300-million-in-ipo/?sh=4fddacc69027" rel="noopener noreferrer" target="_blank">$4.1 billion</a>. The sustainable shoe brand had a fast and meteoric rise that mirrored the path of many other direct to consumer brands, but by early 2024 Allbirds' luck had changed.&nbsp;Find out&nbsp;what wrong for the company and the DTC market broadly, and how they're trying to find their footing again.Featured Guests: Ann Gehan, Retail Reporter at&nbsp;<a href="https://www.theinformation.com/u/anngehan1zx1je" rel="noopener noreferrer" target="_blank">The Information</a> Elizabeth Segran, Senior Staff Writer at&nbsp;<a href="https://www.fastcompany.com/user/elizabeth-segran" rel="noopener noreferrer" target="_blank">Fast Company</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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Allbirds: The Rise and Fall of Direct to Consumer | 5

Business Wars