You may think you know the Nintendo story: a plumber named Mario, a princess named Zelda… and didn’t they buy the Seattle Mariners at some point? We thought we knew it too. And then we started researching and were blown away.The lovable Disney-like Nintendo that we know today is a 130 year-old a playing card company (i.e. gambling), forged in the shadowy world of the Yakuza and shaped by a four-generation cycle of bitter family betrayal. And its unlikely transformation into a global multi-billion dollar media monopoly was led by an iron-fisted patriarch who — amazingly — never played a video game in his life! Get ready for one of our favorite stories Acquired has ever told — we couldn’t make this one up if we tried!ACQ2 Show + LP Program:<ul>
<li><a href="https://pod.link/acquiredlp">Subscribe to the shiny new ACQ2!</a></li>
<li>
<a href="https://acquired.fm/lp">Become an LP</a> and support the show. Help us pick episodes, Zoom calls and more.</li>
</ul>Sponsors:Thanks to our fantastic partners, any member of the Acquired community can now get:<ul>
<li><a href="https://bit.ly/acquiredpilot23">Pilot: 20% off your company’s first six months of service</a></li>
<li><a href="https://bit.ly/acquiredvanta">Vanta: $1,000 off any compliance audit product</a></li>
<li>
<a href="https://bit.ly/acquiredtiny">…in touch with Tiny!</a> (just tell them Ben & David sent you) </li>
</ul>Links:<ul>
<li><a href="https://www.acquired.fm/episodes/atari-with-nolan-bushnell">Our Atari episode with Nolan Bushnell</a></li>
<li><a href="https://vimeo.com/148909578">Video of id Software’s legendary PC “port” of Super Mario Brothers 3</a></li>
<li><a href="https://docs.google.com/document/d/1wiw3EIhex1Os_xcwrtPK_y3JSwQX245fJ5wQm-IKBJw/edit?usp=sharing">Episode sources</a></li>
</ul>Carve Outs:<ul>
<li><a href="https://www.imdb.com/title/tt6710474/">Everything Everywhere All At Once</a></li>
<li>Michael Lewis <a href="https://tim.blog/2020/05/01/michael-lewis/">on Tim Ferriss</a> and <a href="https://www.youtube.com/watch?v=prW1KNJ8EtY">on CSPAN</a>
</li>
</ul>

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